Your business is represented across the internet through the content your company and your partners create. Content is produced and consumed in a wide variety of mediums from keywords and infographics to images and videos. When a user spends time online viewing websites, social media channels, and opting into email subscriptions they are developing an opinion of your business through the content they experience. Many professionals dread the term content creation, believing it is excessively time-consuming and inadequately suited for lead generation. The key to effective content consists of not only developing subject matter useful to your company’s audience but also distributing this information through mediums your audience is using like social media and email.
Many business owners don’t realize an outdated website can be the culprit behind numerous harmful consequences to your business. Efforts like search engine optimization and Google Ads may be thwarted by outdated websites and lack of features central to user experience. Mobile-friendly websites, site speed, and site navigation play a huge impact on your web performance for users and search engines alike.