Email Marketing is an outbound marketing technique that really sets your business free in regard to who you can reach and get your message in front of. Not everyone has a Facebook or a LinkedIn profile and some people have ad blockers installed but email, everyone has an email address. It can require skill and time to locate email addresses, depending on your industry, but the payoff is well worth it.
We offer comprehensive email marketing services for your business. Our team will talk your company through several message templates in order to create the best fit for your company’s unique campaign goals. Similar to other forms of digital marketing, you can track your progress and key performance indicators (KPIs) of your email marketing efforts. We look at measurable like delivery rates, open rates, and click through rates and work to improve them month over month. We can even automate emails based on actions users take while on your website.
Has your business tried an email marketing push? Maybe your marketing team has discussed EMM, but never executed. The hardest piece of incorporating a new platform into your company’s marketing strategy is getting started, taking the first step. We recommend starting with a competitor analysis -- you tell us your top 3 competitors and we’ll take care of the rest. Or give us a call to learn more about email marketing your business.